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CV - highlights
1993
Master of Science – Engineering, digital image processing.
1993-1995
Analysis/consultant engineer at Simcorp A/S and TeleDanmark.
1995
Co-found Araneum A/S, a web agency and IT consultancy dealing with the web and
other digital channels, with Martin von Haller Grønbæk. The business areas are:
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Concept and design
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Information architecture and user studies (usability)
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System development and technology
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Strategy
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Project management
1995-1999
Acting CEO/CTO for Araneum A/S, with responsibilities as follows:
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Creative lead; creative development and profiling
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System development and technology strategy
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Acquiring and sustaining key accounts
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Senior project management
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Staff and hiring
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Budget and business strategy/planning
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Board
Araneum is the most award winning agency in Denmark – winning several design
and technology awards, Danish as well as internationally, and is featured in
Wired.
2000
Araneum merges with Netbureauet to create the largest Danish owned web-based
consultancy with more than 110 employees. I liason the Netbureauet Araneum
acquirement of Tripledash Ltd (broadband content) in the UK, giving access to
clients such as MTV Europe. Araneum Consulting is established, based on
management consultants from AT Kearney and Accenture, offering management
consulting and related business services. Esther Dyson joins as investor and
member of the advisory board.
2000-2004
In 2002 TietoEnator Consulting acquires Araneum A/S. TietoEnator is a Nordic IT
services company, employing close to 14000 people.
Projects undertaken in Araneum/TietoEnator:
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Conceiving and directing the development of Epta, a business process-centric
pipelined web services platform.
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Conceiving and directing Araneum Sitemanager, a very succesful Content
Management System (CMS) application, built on the Epta platform. The CMS is in
use at e.g. Novo Nordisk (140 instances world-wide), DR, LO, ISS and various
govermental institutions. The CMS becomes THE strategic product of the agency,
generating more than 50% of the revenue
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Focusing the company on a n-tiered Microsoft .Net based technical strategy,
developing best practices and methodology consensus.
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System architecture and planning of incoming projects. Information architecture
and database modeling.
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Sales engineering and pitching. Sales material and presentations.
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Business strategy
2005-2007
Free agent consultancy
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Carlsberg
- global e-strategy
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Tuborg
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The Danish Commerce and Companies Agency (Erhvervs- og Selskabstyrelsen)
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IBM
- Recruiting/headhunting
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A.P.Møller-Mærsk
- corporate design
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Thai Airways
- Nordic region
2007-present
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Zendesk - co-founder, product strategy
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